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Chapter 13: DESIGNING  and  MANAGING Ronald M. Macapinlac MD-MBA 2012 Ateneo School of Medicine and Public Health Marketing Management  12 May 2010 S
Outline:   Designing  and Managing ,[object Object],[object Object],[object Object],[object Object],S
Outline:   Designing  and Managing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S The 10 concepts
Introduction:   Designing  and Managing S
Concept 1:   A ,[object Object],[object Object],[object Object]
Concept 2: Intangibility ,[object Object],[object Object],[object Object]
Concept 3: Inseparability ,[object Object],[object Object],[object Object]
Concept 4: Variability ,[object Object],[object Object],[object Object]
Concept 5: Perishability ,[object Object],[object Object],[object Object]
Concept 6: Improving Service Quality ,[object Object],[object Object],[object Object]
Concept 7: Simplifying service encounters ,[object Object],[object Object],[object Object]
Concept 8: Holistic Marketing ,[object Object],[object Object],[object Object]
Concept 9: Customer Expectations ,[object Object],[object Object],[object Object]
Concept 10: Best practices of service-quality management ,[object Object],[object Object],[object Object]
Summary:  Designing  and Managing ,[object Object],[object Object],[object Object],[object Object],[object Object],S
Conclusion:   Designing  and Managing ,[object Object],[object Object],S
Designing  and Managing ,[object Object],[object Object],[object Object],S
Chapter 13: DESIGNING  and  MANAGING Ronald M. Macapinlac MD-MBA 2012 Ateneo School of Medicine and Public Health Marketing Management  12 May 2010 S

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Chapter 13. Designing&Managing Services.Macapinlac

  • 1. Chapter 13: DESIGNING and MANAGING Ronald M. Macapinlac MD-MBA 2012 Ateneo School of Medicine and Public Health Marketing Management 12 May 2010 S
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  • 18. Chapter 13: DESIGNING and MANAGING Ronald M. Macapinlac MD-MBA 2012 Ateneo School of Medicine and Public Health Marketing Management 12 May 2010 S

Editor's Notes

  1. Service Industries are everywhere. Government, private.. A service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything.
  2. Using internet to provide services to their customers.
  3. Four distinct characteristics of SERVICES: Intangibility; Transformation of intangible services into concrete benefits and a well-defined experience. Inseparability; Variability; Perishability
  4. Four distinct characteristics of SERVICES: Intangibility; Inseparability; Services are typically produced and consumed simultaneously. Variability; Perishability
  5. Four distinct characteristics of SERVICES: Intangibility; Inseparability; Variability; The quality of services; Wells Fargo invest in good hiring and training procedures; PS- training; ASMPH- provides training to future doctors, good bedside manners Perishability
  6. Four distinct characteristics of SERVICES: Intangibility; Inseparability; Variability; Perishability; Services cannot be stored, thus perishability is a problem when demand fluctuates.. Right services at the right customers at the right time, right prices to maximize profitability. Doctor’s service value/availability
  7. TMC accreditation by the Joint Commission International Accreditation (JCIA)
  8. One solution to causes of failures for customer service
  9. ABS-CBN News and Current Affairs, Globe Telecom
  10. Has a role in service-quality perceptions Ritz-Carlton Hotels
  11. Rackspace Honda Cars Makati