18. Chapter 13: DESIGNING and MANAGING Ronald M. Macapinlac MD-MBA 2012 Ateneo School of Medicine and Public Health Marketing Management 12 May 2010 S
Editor's Notes
Service Industries are everywhere. Government, private.. A service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything.
Using internet to provide services to their customers.
Four distinct characteristics of SERVICES: Intangibility; Transformation of intangible services into concrete benefits and a well-defined experience. Inseparability; Variability; Perishability
Four distinct characteristics of SERVICES: Intangibility; Inseparability; Services are typically produced and consumed simultaneously. Variability; Perishability
Four distinct characteristics of SERVICES: Intangibility; Inseparability; Variability; The quality of services; Wells Fargo invest in good hiring and training procedures; PS- training; ASMPH- provides training to future doctors, good bedside manners Perishability
Four distinct characteristics of SERVICES: Intangibility; Inseparability; Variability; Perishability; Services cannot be stored, thus perishability is a problem when demand fluctuates.. Right services at the right customers at the right time, right prices to maximize profitability. Doctor’s service value/availability
TMC accreditation by the Joint Commission International Accreditation (JCIA)
One solution to causes of failures for customer service
ABS-CBN News and Current Affairs, Globe Telecom
Has a role in service-quality perceptions Ritz-Carlton Hotels